Permanent makeup, also known as permanent cosmetics or micropigmentation, is ink or pigment typically used to give the look of everyday cosmetics—most often eyebrow pencil, eyeliner, eyelash enhancement, lip color, and even under-eye concealer! Like tattoos, the ink is placed deep in the skin, making it permanent. Anyone who is confident in the look they want long-term and wants to shave time off their morning routine may find it worth the investment.